Privacy Policy & Cookies is a site owned and operated by BrightFly Media.

This privacy policy sets out how BrightFly Media uses and protects any information that you give BrightFly Media when you use this website.

BrightFly Media is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

BrightFly Media may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 01/10/2010.

What we collect

We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small text file sent from a website you visit and stored in the browser of your PC, tablet or mobile phone. These files only contain data and do not harm your device in any way.

Cookies tailor your user experience by enabling the website to essentially remember you and your preferences. This is either for the duration of your visit (via a 'session cookie') or for repeat visits (via a 'persistent cookie').

One common example of cookie use is the ability for you to log in to a site and for the site to remember you as you browse between pages. Cookies can also be used to see how you navigate through a website in order to try and improve the user journey and other aspects of the site.

'First party (or proprietary) cookies' are set by the website you are visiting and 'third party cookies' are set by other websites who run content on the page you are viewing (e.g. ads running on the page you are visiting).

For your information, as at 22/03/2016 the cookies we use on this site are as follows:

Cookie Name and SupplierDescription
Microsoft Server (ARRAffinity) Speeds up your use of the site
Google Analytics (_ga/_gat/_gat_preJune2015) Tracks how you navigate and use the site and helps us to improve the user experience
Microsoft Session(ASP.NET_SessionId) Stores your preferences while you are using the site
Microsoft Application Insights (ai_session/ai_user) Tracks how you use the site and helps us improve your site experience

In addition, if you click on one of the retailer or ‘visit shop’ links featured on this site and then go on to purchase a product/products (within a specific period of time), we make a commission on that sale. In order to track this activity we work with third parties such as Affiliate Window, Commission Junction, Tradedoubler and Amazon Associates. These third parties, as well as the retailer sites you click through to, will launch their own cookies, so you should also make sure you are happy with their respective cookie policies.

You can choose to accept or decline the cookies listed in the table above. Most web browsers automatically accept cookies by default, but you can modify your browser settings to decline cookies if you prefer. However, this may prevent you from using a number of the features of this website. Different browsers (e.g. Chrome, Firefox, IE and Safari) have different settings where you can access and manage cookies, so in order to do this, you will need to look up the instructions for managing cookies for your particular browser.

If you continue to use this website without changing the cookie settings, then we will take that to mean that you agree to our use of cookies.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please email us.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.